Banco Original was the first bank in Brazil to have the account opening process fully digital. There are no physical agencies. With its rapid growth, it was necessary to review the usability of the application and also a new visual proposal.
To adapt the application to the brand changes and also to the implementation of the Design System, we created a new visual proposal for the Login stage in the bank application
This new proposal had the concept of using a new language on the login screen, bringing contextual information and reminders such as card invoices, bills, etc.
We created a new language of tone and voice with greater clarity and a more accurate response time
Another important point was navigation, which should be very fluid with a very simple login. In addition to the usability aspects, I developed a new language of iconography and illustration. With a modern proposal that suited the brand’s new proposal.
In the illustration proposal, the idea was to work with a variation of the main color with lines and geometric shapes. The iconographic family brings the same visual proposal of being cleaner with fewer elements and also bringing some aspects of the brand when possible through the octagonal shape.
For roadmap reasons, the proposal was not developed. However, the entire process showed the importance of evolving the visual part and how much this brings impact and value to the brand and the product.
Another point was that elements such as iconography and illustration are important parts of this evolution and should not be ignored.
In this proposal we saw how important the exploration of ideas and processes was to arrive at a final proposal.
